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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. This specificity helps candidates assess their fit for the position and sets clear performance benchmarks.

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Beyond Metrics – Why Human Capital is Key in Founding and Leadership Team Assessments

N2Growth Blog

As businesses grow and adapt to shifting market demands, the strength of the leadership team often dictates a company’s ability to scale and succeed. Shifting Perspectives: The Importance of Human Capital Historically, past successes were used as benchmarks for evaluating founding and leadership teams of portfolio companies.

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Does Salary Benchmarking Hurt Workers’ Pay?

The Horizons Tracker

In many ways, this is not new, however, with bigger firms often using aggregated data to get a sense of the going rate for talent in a practice known as salary benchmarking. A recent study from Berkeley Haas explores the impact salary benchmarking has on workers. This corresponds to a fall of around 25%.

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A Culture of Integrity with CEO Brittany Burns

Let's Grow Leaders

How does that play out with regulations, decisions about marketing, products, and convenience or revenue. 14:47 – As you consider a culture of integrity, Brittany shares her benchmark to know whether or not its happening. 17:47 – Then Brittany shares her “grandma test” for marketing with integrity.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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The Strategic Imperative of Board Evaluations

N2Growth Blog

At N2Growth, we consistently observe that organizations committed to rigorous board assessments experience faster adaptation to market shifts and higher rates of innovation. By forging this collaborative culture at the top, organizations position themselves to excel as markets evolve.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?