Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. It looks like someone left something behind," his colleague Tony Cummins said, reaching into the back and picking up a pair of socks. One was a Prius, the other a Nissan pick-up truck. "We''ll
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