Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Later that afternoon Annabel Howard, Beacon''s CFO and Henry''s boss, leaned back in her chair. "I''m Starr was a straight-up rental car company, same business model as ours. He laughed; Henry grimaced.
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