Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Starr was a straight-up rental car company, same business model as ours. The basic business model hadn''t changed in 30 years, and Beacon, like all the other major players, was forced to compete on price alone.
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