Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Henry was the senior vice president of operations. I''ve said it before, and I''ll say it again: The best path forward is to keep VillageCar separate — the operations, the branding, everything.".
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