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Going Wonka: 5 Steps To Building An Effective (and World Changing) Idea Factory

Terry Starbucker

He had been a frequent visitor to my subconscious throughout my corporate career, always managing to show up at times when I needed him, along with his admittedly peculiar brand of inspiration. Fear is one of the biggest impediments to idea generation. Get EVERYBODY involved in idea generation. It was Willy Wonka.