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As you envision where you want your company to be in 10 years, what BHAGs (big hairy audacious goals) do you see your company achieving? In order to achieve your BHAGs, what innovative ideas and strategies did you have to come up with? What “enemies” (external or internal) will you have to defeat along the way to achieve your BHAGs?
QUESTION 1: What is your BHAG? BHAG stands for Big Hairy Audacious Goal , a concept introduced by Jim Collins in his book, “Built to Last.” The best definition that I seen is that a BHAG is a statement of strategic intent. Starbuck’s BHAG is to overtake Coke as the world’s leading brand. QUESTION 2: For what purpose ….?
Sandeep Khanna, Managing Director, APAC, brings over three decades of professional experience across advertising, marketing and learning to our team from leading organizations like Grab and Facebook. They are proactive, set BHAG goals and get things done. This is what separates the great from the good.
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