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Compared with my colleague, I had accomplished so little over such a long career; my two measly books were more like an embarrassment, given his output. He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced. You see the problem.
Ask them if they apply much else from else from economics in their actual business careers, and you’re likely to hear “not much.”. They might be surprised at how certain economic notions have been directly applied in business, with largely positive results. Here a few notable examples.
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