Black-Scholes Influence Innovation 
Harvard Business Review
JUNE 9, 2011
In an adjacent office was a colleague who had written something like 12 books and was an internationally recognized scholar in the area of organizational innovation. He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced.
Harvard Business Review
SEPTEMBER 29, 2014
Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. That way, travelers took their offers much more seriously than if they simply could “name their price” without any purchase obligation. Admittedly, better pricing of options has been a mixed blessing.
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