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Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Innovation on a budget. That extra time, along with the cost savings identified by Turney, can be used to focus on the third area: innovation.
In an adjacent office was a colleague who had written something like 12 books and was an internationally recognized scholar in the area of organizational innovation. He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced.
Any fool, or mortgage banker, can use a spreadsheet and calculate a Black-Scholes equation. From the day their firm, O'Connor & Associates , opened its doors in 1977, derivatives were treated as if they were radioactive — you weren't allowed near them without a hazmat suite and at least one PhD in mathematics.
Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. That way, travelers took their offers much more seriously than if they simply could “name their price” without any purchase obligation. Admittedly, better pricing of options has been a mixed blessing.
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