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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? If you answer YES, then find your voice.

Blog 65
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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 300
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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

Technology, therefore, is not merely a convenient tool but an essential commodity that requires strategic allocation and management in the modern business landscape. Observing trends, assimilating data, and adjusting business models to preempt market shifts are aided by predictive analytics and business intelligence tools.

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Doubting Existing Management: Private Equity’s Talent Conundrum

N2Growth Blog

The journey from meticulous deal-making to managing assets proficiently has put an unprecedented emphasis on acquiring and retaining the right talent. The Talent Deficit Spectrum Diving deeper, the data reveals that 48% of fund managers in private equity firms and operating partners find their organizations understaffed.

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.