This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Tool #5 - Red Ocean/BlueOceanStrategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/BlueOceanStrategy. In addition to their pricing, cancellation, and service structure, no other airline comes close. Be the Big Fish in the pond.
When I picked up BlueOceanStrategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It’s a good book about strategy. There is no additional cost to you.].
In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , BlueOceanStrategy authors W. This is the essence of blueoceanstrategy , which generates a more balanced blend of disruptive and nondisruptive growth.
From blueoceanstrategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.
Mauborgne BlueOceanStrategy forever changed how the world thinks about strategy. In BlueOceanStrategy , the authors, reveal another way to innovate and grow. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée A.
So, this week I presented my synopsis on the terrific book BlueOceanStrategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD BlueOceanStrategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller, BlueOceanStrategy.
Peter Thiel, Zero to One ————— A couple of years ago, I presented my synopsis of the book BlueOceanStrategy to an energetic team at an in-demand marketing firm. As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.
{On April 5, 2013, we will celebrate the 15th Anniversary of the First Friday Book Synopsis, and begin our 16th year. During March, I will post a blog post per day remembering key insights from some of the books I have presented over the 15 years of the First Friday Book Synopsis. We have met [.].
There’s a lot out there written about strategy (we’re planning on upcoming series demystifying it). One of the more popular ideas is BlueOceanStrategy. This video, while a little off-topic, summarizes the reaction and success of the BlueOceanStrategy quite succinctly.
I did not follow the process through for any particular company - rather, I read the book (so likely did not get the same value someone would who actually took the steps and did the exercises) One of my all time favorite books is BlueOceanStrategy. Find Your Next is the how to guide for BlueOcean. +
Chan Kim and Renée Mauborgne published their hugely influential book BlueOceanStrategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W.
Global firms have employed blueoceanstrategies to cater their services and offerings to the BoP (Bottom of Pyramid). You can find him at [link].]. In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages.
Strategy Thinking and the New Science – Irene Sanders. BlueOceanStrategy – W. Podcast Strategystrategy thinking' 13:30 How would you suggest leaders develop strategic thinking? 15:55 What are you reading? 17:57 What’s next for you? Referenced Resources. Chan Kim & Renee Mauborgne.
Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.
When people talk about change and innovation and “blueoceanstrategy,” they’re pointing toward Great Work. We find ourselves keeping plates spinning, responding to the inbox and attending meetings, mistaking keystrokes and maintenance for impact. Finally, there’s Great Work. Apply this model to your working life.
Chan Kim and Renée Mauborgne popularized the notion of a BlueOceanStrategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition. Look For Dead Sea Markets. In their 2005 book, W.
Non-disruptive The pair, who made their name with their bestselling book BlueOceanStrategy, chart a similar path. Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society.
Sure, you may understand the difference between a blue and red ocean, but it may feel like a lost cause if you’re already operating in a red ocean. It is never too late to implement new growth strategies and put your business on a new trajectory. It’s not hopeless though. Here are some thoughts to get you started.
This is why a sustainable blueoceanstrategy requires a fully developed and consistent set of three propositions. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. Achieving BlueOcean Strategic Alignment. Excerpted from.
Plus, even if you try to find a clearly differentiated BlueOceanStrategy of your own, it will be much more difficult when there’s already tons of competition. Being too early. While not as common as being too late, it’s actually quite easy to be too early as well.
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)
The user-interface and logo were crowdsourced and is XHTML 1.1 compliant and has been tested to ensure cross-browser compatibility. We are excited about this new release.
Kim and Renée Maubourgne, the authors of BlueOceanStrategy , have influenced companies, not-for-profits and national governments around the world. In 2010, the government of Malaysia launched the third wave of its National BlueOceanStrategy. The ideas of INSEAD professors Chan W.
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)
With this information we designed a value proposition together, using the BlueOceanStrategy canvas approach , on which value propositions can be compared in terms of their features.
Either it is a single organization or an aggregate sample that implemented a particular strategy and achieved outstanding results. Every bold new business idea starts with a success story. That solid track record helps to convince others to adopt it, yet somehow the new management fad fails to deliver as promised. The problem is often.
“I’m loving this blueoceanstrategy.” And congratulations to our July–August caption contest winner, Lance Kelly of Manchester, Connecticut. Here’s his winning caption: . ” Cartoonist: Ken Krimstein. SEPTEMBER CAPTION CONTEST.
Chan Kim and Renée Mauborgne of INSEAD have written a whole book about BlueOceanStrategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. Many successful innovations work because they create a new market.
The Explainer: BlueOceanStrategy. You are setting yourself up for a long, stressful journey. Even worse, if you eventually reach your destination, you may not realize that you’re in the right place. Related Video. Make the competition irrelevant.
In addition to the pure creativity tools, we also found that the training in the use of strategic innovation frameworks — BlueOceanStrategy, for example — dramatically improves the business relevance of team outputs. They are ready to play.
Chan Kim and Renée Mauborgne popularized the notion of a blueoceanstrategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail. In their 2005 book, W.
Apple still has an edge, in that it built that sea — "so powerful is blueoceanstrategy," Chan and Mauborgne write, "that a blueocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blueoceans to conquer.
Business experts look at what we did and say that Dogfish Head followed a blueoceanstrategy. In this way we may be the most traditional commercial brewery. Midas Touch remains a consumer favorite to this day.
We developed an analytic tool—the Pioneer-Migrator-Settler Map—to address precisely that challenge and, as we discuss in the new BlueOceanStrategy, Expanded Edition , its beauty is that it can be applied dynamically over time to shift the trajectory of a company’s profitable growth prospects.
Renee Mauborgne - Co-author of BlueOceanStrategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content