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Generation Why : How Boomers Can Lead and Learn from Millennials and Gen Z by Karl Moore Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. Mauborgne BlueOceanStrategy forever changed how the world thinks about strategy.
When people talk about change and innovation and “blueoceanstrategy,” they’re pointing toward Great Work. I’m saying this: at a certain point in your career – earlier than you may realize – it’s not about your ability to Get Stuff Done anymore. Finally, there’s Great Work. Apply this model to your working life.
But Dan Pink's recent book, Drive: The Surprising Truth About What Motivates Us tackles the perennial subject of motivation, and argues that we need to abandon the ineffectual carrot and stick approach, and the importance of doing something we love for a career. Finally, management ideas can be the catalyst for a better future.
Renee Mauborgne - Co-author of BlueOceanStrategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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