Blue Ocean Strategy Career Marketing 
Harvard Business Review
NOVEMBER 14, 2011
In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world. The ideas of INSEAD professors Chan W.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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