Innovation Excellence

MAY 13, 2020

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. Look For Dead Sea Markets. Chan Kim and Renée Mauborgne popularized the notion of a Blue Ocean Strategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition.

Crisis 86

Crisis Blue Ocean Strategy How To Mauborgne 86

Innovation Excellence

JULY 3, 2020

What’s more, the digital age has further highlighted the importance of getting timing right, because many markets have quickly transitioned from local to global, winner-takes-most markets. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. How can timing go wrong?

Innovation 98

Innovation Price Technology Blue Ocean Strategy 98

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Cost 8

Rajesh Setty

DECEMBER 4, 2008

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

APRIL 29, 2014

With this information we designed a value proposition together, using the Blue Ocean Strategy canvas approach , on which value propositions can be compared in terms of their features. One day, our company developed a set of products and services that offered Rosemary all she needed to enjoy her pool experience.

Blue Ocean Strategy 16

Blue Ocean Strategy Strategy Execution Workshop 16

Harvard Business Review

SEPTEMBER 20, 2017

A more interesting development — one more pertinent to the challenges Toys “R” Us is facing — is the emergence of “shoppable showrooms.” ” At places like Bonobos Guide Shops and J. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail.

Retail 11

Retail Blue Ocean Strategy Mauborgne Comparison 11

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

Productivity 8

Productivity Products Blue Ocean Strategy Price 8