Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. Martin, A Game of Thrones * * * Follow us on Instagram and Twitter for additional leadership and personal development ideas.

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Blue Ocean Strategy Books Mauborgne Leadership 336

Innovation Excellence

JULY 3, 2020

In many cases, incumbent companies don’t want to spend a lot of money on R&D, so they wait to see a technology develop and become more widely adopted, and then seek to be fast followers. While smart on paper, this strategy has become much harder to implement successfully in the digital age. Being too early.

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Innovation Price Technology Blue Ocean Strategy 98

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions.

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Blue Ocean Strategy Strategy Execution Cost 8

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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Blog Collins Blue Ocean Strategy Video 353