Blue Ocean Strategy Development Operations 
Leading Blog
MAY 1, 2023
Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. Martin, A Game of Thrones * * * Follow us on Instagram and Twitter for additional leadership and personal development ideas.
Harvard Business Review
FEBRUARY 5, 2015
At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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