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How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

Kickstarter : Public idea financing without displacing investors or banks. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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