Remove Blue Ocean Strategy Remove Finance Remove Mauborgne
article thumbnail

How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

Chan Kim and Renee Mauborgne. Kickstarter : Public idea financing without displacing investors or banks. Chan Kim and Renee Mauborgne W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

article thumbnail

World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353