The Horizons Tracker

JULY 25, 2023

When we think of innovation, we often do so through the lens of “creative destruction” The phrase, which was memorably coined by economist Joseph Schumpeter, suggests that innovation typically happens when an incumbent is gazumped by a new upstart. ” What is non-disruptive innovation? INSEAD’s W.

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Mauborgne Blue Ocean Strategy Disruptive Innovation Innovation 52

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

Innovation Excellence

MAY 13, 2020

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. Look For Dead Sea Markets. Chan Kim and Renée Mauborgne popularized the notion of a Blue Ocean Strategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition.

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Crisis Blue Ocean Strategy How To Mauborgne 83

Harvard Business Review

MAY 31, 2023

Hint: remember to include your non-customers in your market research.

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Blue Ocean Strategy Strategy Marketing Innovation 20

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.

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Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 11

Marketing Blue Ocean Strategy Mauborgne Early Adopters 11

Harvard Business Review

NOVEMBER 14, 2011

Think of Charles Darwin, the ultimate disruptive innovator. In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. The book introduced the idea of disruptive innovation to a generation of managers. First, ideas are important. Ideas define our humanity.

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Blue Ocean Strategy Management Christensen Balanced Scorecard 15

Harvard Business Review

APRIL 29, 2014

With this information we designed a value proposition together, using the Blue Ocean Strategy canvas approach , on which value propositions can be compared in terms of their features. Innovation Strategy'

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Blue Ocean Strategy Strategy Execution Workshop 16

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer. That's the path to riches described by W.

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Strategy Porter Christensen Mauborgne 12

Harvard Business Review

SEPTEMBER 20, 2017

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail.

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Retail Blue Ocean Strategy Mauborgne Comparison 11

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

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Products Productivity Blue Ocean Strategy Price 8

Harvard Business Review

MAY 5, 2016

“In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.

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Blue Ocean Strategy Library Chemicals Hotels 8

Harvard Business Review

MAY 12, 2015

Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ). A tour de force by any measure, “What Is Strategy?” But it was far from the final word.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A recognized expert on strategy and innovation he is also the author of seven books. Just about every statement that passed his lips was quotable.

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Blog Collins Blue Ocean Strategy Video 353