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Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne BlueOceanStrategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.
When it comes to innovation, there are countless ways things might go wrong. If you manage to get the timing just right, your innovations will obviously benefit from huge tailwinds when entire industries are transitioning from the old to the new with you riding at the top of the wave. The importance of timing in innovation.
Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.
Apple still has an edge, in that it built that sea — "so powerful is blueoceanstrategy," Chan and Mauborgne write, "that a blueocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blueoceans to conquer.
Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A recognized expert on strategy and innovation he is also the author of seven books. Just about every statement that passed his lips was quotable.
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