Beyond Disruption: Innovation Doesn’t Have to Be Disruptive
Leading Blog
JUNE 23, 2023
In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. This is the essence of blue ocean strategy , which generates a more balanced blend of disruptive and nondisruptive growth. Second, nondisruptive creators don’t confuse the ends with the means.
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