First Friday Book Synopsis

NOVEMBER 5, 2014

Peter Thiel, Zero to One ————— A couple of years ago, I presented my synopsis of the book Blue Ocean Strategy to an energetic team at an in-demand marketing firm. As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.

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Blue Ocean Strategy Company Blog Marketing 110

LDRLB

NOVEMBER 23, 2010

There’s a lot out there written about strategy (we’re planning on upcoming series demystifying it). One of the more popular ideas is Blue Ocean Strategy. This video, while a little off-topic, summarizes the reaction and success of the Blue Ocean Strategy quite succinctly.

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Blue Ocean Strategy Porter Fashion Objective 74

The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. “They are more likely to encourage management to implement these strategies, ” the researchers say.

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Blue Ocean Strategy Mauborgne Long-term Strategy 135

LDRLB

SEPTEMBER 12, 2013

Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models.

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Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.

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Business Model Executive Coaching Execution Blog 141

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

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Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

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Marketing Review Books Globalization 70

Innovation Excellence

MAY 13, 2020

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. Look For Dead Sea Markets. Chan Kim and Renée Mauborgne popularized the notion of a Blue Ocean Strategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition.

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Crisis Blue Ocean Strategy How To Mauborgne 83

The Horizons Tracker

JULY 25, 2023

Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. Disruptive innovation is far more commonly understood and involves creating a new market within existing industry boundaries. This helps to bridge the gap between economic and social good.

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Mauborgne Blue Ocean Strategy Disruptive Innovation Innovation 52

Innovation Excellence

JULY 3, 2020

What’s more, the digital age has further highlighted the importance of getting timing right, because many markets have quickly transitioned from local to global, winner-takes-most markets. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. Late follower strategies.

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Innovation Price Technology Blue Ocean Strategy 98

Harvard Business Review

MAY 31, 2023

Hint: remember to include your non-customers in your market research.

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Blue Ocean Strategy Strategy Marketing Innovation 20

Harvard Business Review

FEBRUARY 5, 2015

As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.

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Blue Ocean Strategy Strategy Execution Cost 8

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

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Marketing Blue Ocean Strategy Mauborgne Early Adopters 11

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.

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Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

NOVEMBER 14, 2011

In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world. The ideas of INSEAD professors Chan W.

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Blue Ocean Strategy Management Christensen Balanced Scorecard 15

Harvard Business Review

APRIL 29, 2014

With this information we designed a value proposition together, using the Blue Ocean Strategy canvas approach , on which value propositions can be compared in terms of their features. Innovation Strategy'

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Blue Ocean Strategy Strategy Execution Workshop 16

Harvard Business Review

JUNE 23, 2014

. “Admittedly, it’s a niche market.” “I’m loving this blue ocean strategy.” ” Crowden Satz. “We’ve updated the company manual.” ” Bob Vojtko. And congratulations to our July–August caption contest winner, Lance Kelly of Manchester, Connecticut.

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Blue Ocean Strategy Niche Marketing Magazine Bottom-up 9

Harvard Business Review

APRIL 10, 2017

The Explainer: Blue Ocean Strategy. Does the approach fit with the demands of your market and firm? You are setting yourself up for a long, stressful journey. Even worse, if you eventually reach your destination, you may not realize that you’re in the right place. Related Video. Make the competition irrelevant.

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Strategy Blue Ocean Strategy Process Video 15

Harvard Business Review

SEPTEMBER 20, 2017

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail.

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Retail Blue Ocean Strategy Mauborgne Comparison 11

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer. I'd like to see a strategy professor do that.

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Strategy Porter Christensen Mauborgne 12

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

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Products Productivity Blue Ocean Strategy Price 8

Harvard Business Review

MAY 5, 2016

“In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.

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Blue Ocean Strategy Library Chemicals Hotels 8

Harvard Business Review

MAY 12, 2015

Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ). A tour de force by any measure, “What Is Strategy?” ” is certainly required reading for all strategists.

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Strategy Porter Blue Ocean Strategy Luehrman 8

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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