Harvard Business Review

MAY 31, 2023

Hint: remember to include your non-customers in your market research.

Blue Ocean Strategy 20

Blue Ocean Strategy Strategy Marketing Innovation 20

LDRLB

NOVEMBER 23, 2010

There’s a lot out there written about strategy (we’re planning on upcoming series demystifying it). One of the more popular ideas is Blue Ocean Strategy. This video, while a little off-topic, summarizes the reaction and success of the Blue Ocean Strategy quite succinctly.

Blue Ocean Strategy 74

Blue Ocean Strategy Porter Fashion Objective 74

The Horizons Tracker

JULY 25, 2023

Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. Disruptive innovation is far more commonly understood and involves creating a new market within existing industry boundaries. This helps to bridge the gap between economic and social good.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

FEBRUARY 5, 2015

As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

LDRLB

SEPTEMBER 12, 2013

Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

CEO Blog

NOVEMBER 19, 2010

My health hint for the day is to smile. This is not natural for me so need to work on it. Googles use of the DART cookie enables it to serve ads to users based on their visit to this sites and other sites on the Internet.

Blog 189

Blog CEO Blue Ocean Strategy Leadership 189

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

Harvard Business Review

JUNE 23, 2014

. “Admittedly, it’s a niche market.” “I’m loving this blue ocean strategy.” ” Crowden Satz. “We’ve updated the company manual.” ” Bob Vojtko. And congratulations to our July–August caption contest winner, Lance Kelly of Manchester, Connecticut.

Blue Ocean Strategy 8

Blue Ocean Strategy Niche Marketing Magazine Bottom-up 8

Harvard Business Review

NOVEMBER 14, 2011

In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world. The ideas of INSEAD professors Chan W.

Blue Ocean Strategy 15

Blue Ocean Strategy Management Christensen Balanced Scorecard 15

Tanveer Naseer

APRIL 1, 2014

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.

Blue Ocean Strategy 250

Blue Ocean Strategy Prahalad Christensen Leadership 250

Harvard Business Review

APRIL 29, 2014

With this information we designed a value proposition together, using the Blue Ocean Strategy canvas approach , on which value propositions can be compared in terms of their features. Innovation Strategy'

Blue Ocean Strategy 14

Blue Ocean Strategy Strategy Execution Workshop 14

Harvard Business Review

SEPTEMBER 20, 2017

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail.

Retail 11

Retail Blue Ocean Strategy Mauborgne Comparison 11

Harvard Business Review

MAY 5, 2016

“In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Library Chemicals Hotels 8

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

Products 8

Products Productivity Blue Ocean Strategy Price 8

Harvard Business Review

APRIL 10, 2017

The Explainer: Blue Ocean Strategy. Does the approach fit with the demands of your market and firm? You are setting yourself up for a long, stressful journey. Even worse, if you eventually reach your destination, you may not realize that you’re in the right place. Related Video. Make the competition irrelevant.

Strategy 14

Strategy Blue Ocean Strategy Process Video 14

Harvard Business Review

MAY 12, 2015

Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ). A tour de force by any measure, “What Is Strategy?” ” is certainly required reading for all strategists.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer. I'd like to see a strategy professor do that.

Strategy 9

Strategy Porter Christensen Mauborgne 9

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353

Blog Collins Blue Ocean Strategy Video 353