Blue Ocean Strategy Marketing Mauborgne 
Rich Gee Group
MAY 3, 2022
Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. History: Red Ocean/Blue Ocean is a strategy developed by W. Be the Big Fish in the pond.
RapidStart Leadership
JULY 25, 2017
When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It was about strategy. It’s a good book about strategy.
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Eric Jacobson
OCTOBER 8, 2023
Chan Kim and Renee Mauborgne. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on. Chan Kim and Renee Mauborgne W. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.
The Horizons Tracker
JUNE 21, 2021
Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. “They are more likely to encourage management to implement these strategies, ” the researchers say.
First Friday Book Synopsis
DECEMBER 14, 2012
So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne.
The Horizons Tracker
JULY 25, 2023
Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path.
Harvard Business Review
FEBRUARY 5, 2015
As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.
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