Rich Gee Group

MAY 3, 2022

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. History: Red Ocean/Blue Ocean is a strategy developed by W. Fight all new players or acquire them.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

RapidStart Leadership

JULY 25, 2017

When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It was about strategy. It’s a good book about strategy.

Blue Ocean Strategy 129

Blue Ocean Strategy Mauborgne Strategy Books 129

First Friday Book Synopsis

DECEMBER 14, 2012

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne.

Blue Ocean Strategy 136

Blue Ocean Strategy Mauborgne Marketing Strategy 136

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

Harvard Business Review

SEPTEMBER 20, 2017

Cash registers were plentiful and easy to find, and success was measured with metrics like sales per square foot and average size of transaction. A number of successful online retailers are becoming increasingly focused on the physical world, for a number of reasons. Traditionally, stores were optimized for driving transactions.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

JANUARY 29, 2013

What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. Because strategy is all about making choices. That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success.

Strategy 9

Strategy Porter Christensen Mauborgne 9