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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. These are: Customer Segments – An organization serves one or several customer segments. This final chapter puts it all together. I really enjoyed this book.

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Apple Versus the Strategy Professors

Harvard Business Review

Or actually, maybe strategy is really about finding blue oceansmarkets that come into existence as a company defines them. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer. Hustle is their style and their strategy."

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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