Blue Ocean Strategy Marketing Technology 
Leading Blog
JUNE 23, 2023
In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. Look beyond the existing market and environment.
Tanveer Naseer
APRIL 1, 2014
Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.
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Eric Jacobson
OCTOBER 8, 2023
Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation. But it can also be generated without science or technology-drive innovation. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
LDRLB
SEPTEMBER 12, 2013
Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid).
CO2
JANUARY 2, 2011
Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. This final chapter puts it all together. I really enjoyed this book.
Innovation Excellence
JULY 3, 2020
The problem with timing is that every innovation only has a relatively small window of opportunity that happens when the technology and customers are ready, but there isn’t much entrenched competition. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. How can timing go wrong?
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