Leading Blog

JUNE 23, 2023

In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. This is the essence of blue ocean strategy , which generates a more balanced blend of disruptive and nondisruptive growth.

Disruptive Innovation 367

Disruptive Innovation Blue Ocean Strategy Innovation Brand 367

The Horizons Tracker

JULY 25, 2023

Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. “The challenge for governments and society will be to create new jobs that don’t displace others, with this as much an economic imperative as it is a moral one,” Kim and Mauborgne continue.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. Many successful innovations work because they create a new market.

Marketing 10

Marketing Blue Ocean Strategy Mauborgne Early Adopters 10

Harvard Business Review

MAY 12, 2015

At a fundamental level, all strategies for Porter boil down to two very broad options: Do what everyone else is doing (but spend less money doing it), or do something no one else can do. While either approach can be successful, the two are for him not economically (or, I think, morally) equivalent.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8