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First Look: Leadership Books for May 2023

Leading Blog

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée A.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.

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How to Apply Blue Ocean Principles to an Existing Business

Sales Wolf Blog

Sure, you may understand the difference between a blue and red ocean, but it may feel like a lost cause if you’re already operating in a red ocean. It is never too late to implement new growth strategies and put your business on a new trajectory. It’s not hopeless though.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. Achieving Blue Ocean Strategic Alignment.

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Apple Versus the Strategy Professors

Harvard Business Review

Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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