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Mauborgne BlueOceanStrategy forever changed how the world thinks about strategy. In BlueOceanStrategy , the authors, reveal another way to innovate and grow. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée A.
Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.
Sure, you may understand the difference between a blue and red ocean, but it may feel like a lost cause if you’re already operating in a red ocean. It is never too late to implement new growth strategies and put your business on a new trajectory. It’s not hopeless though.
Plus, even if you try to find a clearly differentiated BlueOceanStrategy of your own, it will be much more difficult when there’s already tons of competition. Being too early. While not as common as being too late, it’s actually quite easy to be too early as well.
This is why a sustainable blueoceanstrategy requires a fully developed and consistent set of three propositions. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. Achieving BlueOcean Strategic Alignment.
Apple still has an edge, in that it built that sea — "so powerful is blueoceanstrategy," Chan and Mauborgne write, "that a blueocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blueoceans to conquer.
Renee Mauborgne - Co-author of BlueOceanStrategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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