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Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0 Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. I really enjoyed this book.
Apple still has an edge, in that it built that sea — "so powerful is blueoceanstrategy," Chan and Mauborgne write, "that a blueocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blueoceans to conquer.
Renee Mauborgne - Co-author of BlueOceanStrategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
The problem with timing is that every innovation only has a relatively small window of opportunity that happens when the technology and customers are ready, but there isn’t much entrenched competition. While smart on paper, this strategy has become much harder to implement successfully in the digital age. Being too early.
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