Moving on from ROI to ROE, a Return on Empathy
Strategy Driven
JANUARY 17, 2014
However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. He is the author of the book, Empathetic Marketing published by Palgrave. FREE COPY of a StrategyDriven Expert Contributor book †.
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