Book Value Consultative Human Needs Marketing Strategy 
Strategy Driven
NOVEMBER 15, 2013
In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.
Strategy Driven
JANUARY 17, 2014
As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.
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