Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy
Strategy Driven
MAY 9, 2014
By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales. Developing a Strategy and Setting Goals. Developing a good lead-generation strategy begins with setting goals on what you hope to achieve.
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