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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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Research Explores How Financial Incentives Affect CEO Behavior

The Horizons Tracker

The researchers wanted to figure out how these financial perks affected three things: how companies report their finances, how well they do in the stock market, and if they had to change their financial reports later on. But, there are some limitations to the analysis. ”

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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Books typically valued from $14.95 - $29.95 Book value is not guaranteed. The Emerging Strategy of Innovative Service.

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The Myth of Virality and What Marketers Can Learn From Justin Bieber

Strategy Driven

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

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Recommended Resources – Look At More

Strategy Driven

Look at More : A Proven Approach to Innovation, Growth, and Change. About the Book. Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Benefits of Using this Book. Book value is not guaranteed.

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The 7 Silent Business Killers

Strategy Driven

3 Innovation is DOA. You need to re-energize innovation-fast. Make innovation the number one goal in the company (read: big incentives for achieving innovation goals). Train everyone (and I do mean everyone) in the tools and techniques of innovation. Throw a challenge down for an annual innovation award.

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IT Organizations Built to Last

Strategy Driven

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.