Leading Blog

APRIL 26, 2016

Agile was originally a software technique, meant to shorten software development times and make the development team more accountable to customer needs. There’s agile marketing, introduced by thought leaders at CMG. Or, think about innovation. Everyone knows innovation is important. Can agile help you win more?

Agility 150

Agility Attrition Innovation Market Segmentation 150

Coaching Tip

JUNE 19, 2017

It is not corporate strategy , sales compensation plan , or the market segmentation. Source: Hugh Blane: 7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth . Other self-coaching leadership books: Can't Get Enough Leadership. Ask the Coach . Related articles.

Market Segmentation 83

Market Segmentation Leadership Reference Skills 83

Harvard Business Review

JULY 25, 2012

In organizations, reframers similarly help the business see better ways to deal with complex problems or opportunities for innovation. The result was a 15% increase in new revenue, and a leadership position in a new market segment. A few reframers quickly came forward with an alternative, eco-friendly offering.

Products 13

Products Productivity Market Segmentation Sample 13

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Marketers of the past thought like artists, managers, and promoters.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MARCH 22, 2011

The innovation research identifies the tyranny of large numbers as a common (and vexing) problem for leaders as companies grow, well documented by Harvard Business School Professor Clayton Christensen in The Innovators Solution , Jim Collins in How the Mighty Fall , and by Scott Anthony on this blog.

Ries 10

Ries Agility Market Segmentation Christensen 10

Harvard Business Review

MARCH 17, 2016

The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. It also determines which market segments the company will serve and what channels it will use to reach them. In his book The Fortune at the Bottom of the Pyramid , the late C.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

SEPTEMBER 21, 2011

They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. A brand also has to be aligned with the market profile of the consumer segment. Many companies forget to align customer service with the brand proposition for the targeted market segment.

Brand 11

Brand B2C Market Segmentation Travel 11