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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. semiconductors (disrupted vacuum tubes).

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 305
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Lessons Learned from 200 Years of Booms and Busts in the U.S. Economy

Leading Blog

The boom-bust cycle, therefore, isn’t inherent in the market economy but instead is a consequence of the Federal Reserve intervening in the short-term money markets ostensibly to stabilize the economy and promote economic growth and full employment. If history is any guide, it could last until the end of the 2020s.

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What All Great Leaders Have In Common | N2Growth Blog

N2Growth Blog

Did you know that the average American only reads one book a year? Contrast this with the fact that CEOs of Fortune 500 companies read an average of four to five books a month. Even more impressive is that some of the most successful leaders throughout history were known to read one book every single day.

Blog 419
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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 366
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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Even worse, functional processes — finance, human resources, sales, etc. logistics, and finance. Candidates for newly created organization processes include those that are common across business units/markets, that are transactional in nature, and that can be “operationalized.” finance, I.T., Recall how the U.S.

Industry 333