Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. Filters , on the other hand, are like deeply knowledgeable acquiring editors, skilled at finding the next best-seller in a stack of book proposals. A few reframers quickly came forward with an alternative, eco-friendly offering.

Products 13

Products Productivity Market Segmentation Sample 13

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Many companies forget to align customer service with the brand proposition for the targeted market segment. Technology.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

APRIL 29, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Others will now buy your travel magazine over a travel book, for example, which competes with both your magazine and the video individually.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. They then researched and analyzed the markets, segmented them, and developed products. The technology was great. HP rise had been remarkable. Their ideas made sense.

Ries 10

Ries Agility Market Segmentation Christensen 10

Harvard Business Review

MARCH 22, 2017

” The app can tell them if they are running light on bookings, and soon they’ll be able to activate marketing campaigns to increase same day reservations. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

OCTOBER 24, 2014

The finance departments of these companies struggled to account in the same set of books for both one-time revenues for product sales and the recurring subscription revenues for IoT-related services. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market.

Products 8

Products Productivity Company Engineering 8

Harvard Business Review

MARCH 14, 2013

A new wave of smaller companies from emerging market countries have discovered that you can not only win, but have the advantage over larger companies. Take Taiwanese GPS manufacturer Mitac , which used this strategy to develop customized devices for each Asian market, serving their specific needs better than Garmin or Tom-Tom could.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Luckily, this single contract was pivotal in helping HarQen reposition themselves from a technology-driven voice response company, to a market-driven recruiting systems one.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

JUNE 24, 2015

In this adaptation from the new book, Your Strategy Needs a Strategy (HBR Press, 2015), BCG strategy experts make sense of the all the different, and competing, approaches to strategy: Which strategy is right for your business? This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8