N2Growth Blog

OCTOBER 20, 2010

Bottom line…unproven leaders come with a high risk premium. Self-Serving Nature : If a leader doesn’t understand the concept of “service above self&# they will not engender the trust, confidence, and loyalty of those they lead. Bottom line – leaders who build a static business doom themselves to failure.

Blog 420

Blog Meyer Short-term Learning-by-Doing 420

N2Growth Blog

JANUARY 10, 2011

They are the ones who have earned the trust, loyalty and respect of their co-workers. Bottom line…the way you identify leaders is not through psychological profiling or some miraculous transformative process. They're the ones on behalf of the team who step up and do a faceplant with an oncoming tomato.

Leadership 419

Leadership Blog Consultative Brand 419

N2Growth Blog

NOVEMBER 29, 2010

I believe that it can actually be both, but that decision lies solely with the employer, and is not really up to the employee no matter how much they might feel it is. The structures of corporate bonuses are as varied as there are numbers of entities. Happy Holidays. I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

Blog 382

Blog Metrics Brand CEO 382

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Even in this digital age, personal relationships are critical to building trust and loyalty with customers. Recognize the importance of customer service to the bottom line.

Company 69

Company P&L Bottom-up Advertising 69

Harvard Business Review

NOVEMBER 25, 2013

In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line. This lack of an analytical approach has traditionally formed a barrier between marketing and finance.

CFO 8

CFO Short-term Long-term Benchmarking 8

N2Growth Blog

JUNE 17, 2010

Foster “Courage is being scared to death, but saddling up anyway.&# - John Wayne “The true leader serves. Serves people. Serves their best interests, and in doing so will not always be popular, may not always impress.

Definition 370

Definition Blog Leadership Covey 370

Harvard Business Review

SEPTEMBER 21, 2015

Lotta, who’d joined Ervaring from Marriott two years before, was the first to admit that her new company, with 12 brands operating 5,000 hotels, mainly in Europe, needed help. Although this wasn’t out of the ordinary for European hoteliers, Ervaring needed to reduce its cost per booking to improve its bottom line.

Case Study 8

Case Study Travel Hotels NPV 8

N2Growth Blog

JANUARY 18, 2011

Bottom line: serving oneself just doesn’t work for anyone! We are only as good as the people who surround us, and it’s up to us to set the climate. What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

AUGUST 5, 2014

While our competitors catch up, we have to get into the mindset of already moving onto the next thing. They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MARCH 26, 2015

The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. The ability to offer financing gave the technology vendor a point of differentiation that helped it beat its revenue projection for the year.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

MARCH 8, 2012

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. The passive, obedient consumer and paternal, in-control organization have given way to a vocal, informed consumer and an organization struggling to comprehend what this all means to their bottom line. (Of

Marketing 17

Marketing Brand Mass Marketing Metrics 17

N2Growth Blog

NOVEMBER 4, 2010

I have watched companies spend tremendous amounts of money, time and energy debating logos, taglines, color pallets, font styles, ad campaigns, positioning strategies, marketing messages, brand promises, etc., Those of you familiar with this blog know that I’m generally a strong marketing advocate.

Blog 303

Blog Marketing Succession Brand 303