Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. The real test will be if brands can use these channels to forge deeper relationship with customers.

Brand 60

Brand Globalization Banking Long-term 60

Harvard Business Review

AUGUST 9, 2016

All this means it takes marketers too long to get important information that could make a real difference to the customer experience—and the bottom line. Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. Marketing Analytics Can Improve the Customer Experience.

Survey 8

Survey Content Marketing Marketing Mix 8

Terry Starbucker

FEBRUARY 14, 2010

He liked hiring young accountants (I happened to be a CPA at a large firm at the time) because of their bottom-line savvy and buttoned-down approach to looking at a business. People that could match his style of leadership: autocratic and one-way, with a large helping of fear. Did we hit that budget? Not good enough.

Budgeting 256

Budgeting CPA Maturity Open-book 256

Harvard Business Review

OCTOBER 21, 2016

These require sophisticated, sustainability-based management. Hoping to alleviate their concerns, this article also provides concrete examples of how sustainability benefits the bottom line. This can disrupt a firm’s ability to operate on schedule and budget. ” Improving risk management. Fostering innovation.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

NOVEMBER 25, 2013

In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line. For example, trade fair expenditure might fall into short-term spend in one market, but the long-term brand-building budget in another.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MARCH 31, 2016

To us, it’s similar to asking whether reviews, training programs, employee assistance services, or other company initiatives are effective for both worker performance and the bottom line. And there are five common ways these solitary initiatives tend to pop up in companies. Administering health risk assessments only.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

SEPTEMBER 27, 2011

Or is HR focused primarily on budget cuts and streamlining administration? Another clue that your CHRO is more focused on style than substance is when the content of their business card, such as long listings of certifications, takes up more of their first few weeks on the job than getting to know the business.

Metrics 14

Metrics Human Resources Attrition CEO 14

Strategy Driven

OCTOBER 5, 2012

It is tied to the bottom line and must be treated accordingly, with the resources and expertise to do it effectively. Potlache is the ultimate catalyst toward Customer Focused Management. The practice of doing so creates an understanding that spawns better loyalty. It is not ‘insurance’ that can be bought overnight.

Loyalty 56

Loyalty Bottom-up Strategic Planning Learning-by-Doing 56

Harvard Business Review

MARCH 8, 2012

The old model for customer relationships — that is, the one still used by many companies today — is built around a buying funnel that progresses from awareness to consideration to purchase to loyalty. years will you end up with 0.7 There is not a "thing" to manage. Is a business built on volunteers manageable?

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

SEPTEMBER 13, 2013

Straight Up How Johnnie Walker Conquered the World Foreign Policy Foreign Policy At a gathering of Beijing techies, on a cruise up the Nile, at a four-day wedding in Jaipur, or among members of Iraq’s Baath Party. Possibly: Kilduff is investigating whether fierce competition with another company can improve group cohesion and loyalty.

Class 8

Class Health Care Supply Chain Globalization 8

Harvard Business Review

JUNE 13, 2011

At each major stage from start-up to sustainable success, entrepreneurs face tough questions about shifting gears, making major changes, and letting go of people, partners, and products. How can key relationships be managed to lessen dependence while seeking new, more relevant, allies? Who can make the cut? Partners and Allies.

Entrepreneur 15

Entrepreneur Bottom-up Loyalty Document 15

Harvard Business Review

APRIL 7, 2011

They genuinely want good design, and they want it to impact their bottom line, but they want it to take place externally. An Apple-like experience delivered by a company that isn't Apple can't be sustained, because it's not backed up by Apple's culture and resources. Their vision of design as a purely third-party service is doomed.

Innovation 15

Innovation Consultative Brand Magazine 15

Harvard Business Review

JUNE 7, 2016

One of the great innovations in business, which has held sway since 1976, is the idea that professional managers should have an owner’s mindset—that is, they should treat their company’s money as if it were their own. But there is a problem with the owner’s mindset.

Bureaucracy 8

Bureaucracy Short-term Budgeting Long-term 8