Remove Bottom-up Remove Ethics Remove Storytelling
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Theranos and the Dark Side of Storytelling

Harvard Business Review

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. Chalk it up to the power of emotion. Humanity’s strange, ardent love affair with story has always fascinated me.

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What Job Candidates Really Want: Meaningful Work

Harvard Business Review

You don''t need to be a social enterprise or a triple-bottom-line firm, but joining the 30,000+ ethical and sustainable brands in U.S. Call it marketing or communications or storytelling or design, but make sure you''re getting across how much you care about your vision and how you''re working towards it.

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