Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
Although this wasn’t out of the ordinary for European hoteliers, Ervaring needed to reduce its cost per booking to improve its bottom line. When a user closed out of a hotel website without booking a room, a HotelShield ad would pop up under the window, offering alternative prices and locations within the same or a partner brand.
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