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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. CEO: “Okay Janet, you’re saying the awareness and image of Hogwash is up by a couple of points.

Brand 253
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Executive Hiring For a P.E. Portfolio Company – Ideals and Compromise

N2Growth Blog

The CEO might find it incongruous the drive for re-invention and accelerated growth bottom and top line with market realities. Large human resource, talent development, and acquisition departments perhaps made life easier for a candidate in their past life. Have they ever prepared a master plan primarily by themselves?

Execution 397
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More Than a Buzzword: Let’s Be Honest About Diversity and Inclusion

N2Growth Blog

Human resource departments are instilling D&I training for hiring managers and discussing their role in hiring diverse employees and creating a culture of inclusion. Most of us are likely familiar with Simon Sinek’s Golden Circle model , which posits that a company’s ‘ why ’ is its most significant differentiator in the market.

Diversity 277
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Bottom line…Just because a business has a particular advantage doesn’t mean that it can disregard sound business logic. Thanks again for the comment Mark. I Think Not.

Blog 305
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Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Here’s the bottom line: you need to take control of your career. Mentoring is defined as career advice and guidance and sponsorship is advocacy.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242
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How to Be an Engaging Leader in a World of Robotics, AI, and Digitization

Leading Blog

In 2016, the Society for Human Resource Management made a compelling case about the benefits that come from an engaging leadership approach: • 22 percent greater profitability • 21 percent greater productivity • 65 percent lower turnover. Align Vision and Values. “I Bring them into brainstorming and problem-solving processes.

How To 285