N2Growth Blog

NOVEMBER 27, 2017

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

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Marketing Strategy Brand Bottom-up 170

The Horizons Tracker

FEBRUARY 15, 2023

While it would be lovely to believe that everyone is well matched to their role and no skill goes to waste, the reality is that the labor market is riddled with the poor allocation of skills. The post When Skills Are Mismatched In The Labor Market first appeared on The Horizons Tracker.

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Skills Marketing Bottom-up Career 140

N2Growth Blog

MARCH 31, 2011

From my perspective I’d advise clients to give a bit on valuation, or live with more rigid financial engineering to acquire influence (gain access to markets, knowledge, intelligence, connections or superior business savvy). In fact, many investors simply don’t carry much clout, or add very little value once the deal is closed.

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Influence Due Diligence CIO Business Model 321

N2Growth Blog

JULY 26, 2017

Don’t get me wrong, true thought leaders still exist; they are just far fewer in number than all the marketing hype would lead you to believe. Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. What is a thought leader? They are not the posers, but the players.

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Leadership Constraint Disruptive Innovation PR 303

Leading Blog

JANUARY 25, 2021

Anticipating is 90% bottom-up and only 10% top-down. Information, insights, and marketing intelligence must bubble up, not cascade down.”. Acknowledging fears must come first, before collective genius can ‘bubble up,’ instead of information just cascading down.” Those over us control our resources. Degree #6: Lead.

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Leadership Crisis Bottom-up Storytelling 388

Leading Blog

JUNE 21, 2011

That theory, says Roger Martin, “had the unfortunate effect of tightly tying together two markets: the real market and the expectations market.” In the NFL there is the real market when teams take to the field to play a game. And there is the expectations market: gambling. Like us on Facebook.

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Rogers Simon Crisis Bottom-up 279

Tanveer Naseer

FEBRUARY 5, 2013

You know you’ll have to work smarter and harder every day to improve your bottom line. — and what you need to do externally — with customers, marketing campaigns, and so on. ” For example, your inventory has to change with the market, as do your pricing policies. You know your customers will demand more.

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Succession Bottom-up Marketing Operations 263

Leading Blog

DECEMBER 16, 2013

Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. Their work is widely regarded as being innovative, disruptive, and market altering. They are not spin masters trying to make it, but are the undisputed market leaders that have already arrived.

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Disruptive Innovation PR Brand Bottom-up 285

Lead Change Blog

JANUARY 5, 2018

That helps with HTC’s bottom line which is important as the company is primarily a hardware manufacturer, and especially so given the company’s recent financial troubles. From a marketing standpoint, however, brand new controllers feel like more of a ‘Vive 2’ move. isn’t included at all in a Vive 1.5,

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Software Cost Bottom-up System 410

N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands.

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Blog Early Adopters Niche Marketing Magazine 353

Michael Lee Stallard

OCTOBER 6, 2014

If the guys are big sports fans in your workplace, you might take the time to read up and follow the teams they like so you can connect on a topic they’re interested in. He is the author of Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity (Thomas Nelson). Photo source: freedigitalphotos.net.

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Advice Bottom-up Follow-up Maturity 368

Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. For example, in this video , Mailchimp teaches how its customers can set up email campaigns. You’re not alone.

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B2B Video Marketing Marketing Strategy 144

N2Growth Blog

OCTOBER 5, 2022

We reach out to highly-qualified passive candidates who are not actively looking for positions and are not part of an application process and market our clients’ opportunities to them. Executive Search Consultants Who Understand the Market . Get in touch to learn about partnering with N2Growth.

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Execution How To Process Marketing 396

N2Growth Blog

MAY 5, 2011

Pricing impacts everything from strategy and tactics, to finance, to branding, to marketing and sales, to vendor selection and supply chain management, to recruiting and compensation, and to customer satisfaction and loyalty. Competition : Does your pricing place you at a competitive advantage, or disadvantage in the market?

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Price Discount Brand Supply Chain 371

Leading Blog

DECEMBER 11, 2020

She would end up selling her $40 worth of Cosmetics.”. If you launch into the heart of the market, there’s always someone who will sell a similar product cheaper than you, and you have no way to go but down in what becomes a race to the bottom. Positioning is the product. Launch at the top and stay at the top.

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Company Committee Sample Tactics 426

N2Growth Blog

AUGUST 28, 2011

Likewise, just because someone has failed in a previous position doesn’t mean that they might not end-up being a top performer for your company. I also believe that if HR is solely charged with the recruiting efforts for senior management and executive level positions you’ll end-up with a very weak management and leadership team.

Insurance 353

Insurance Bottom-up CEO Compliance 353

Women on Business

JANUARY 18, 2013

The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention.

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Public Relations Media PR Bottom-up 255

Rich Gee Group

JANUARY 4, 2011

See the small (size: 5-point) print on the bottom of your receipt?&# Every year, I take my family out for a hike during the day (even in bad weather) and then we go home, shower, and dress up for a night at a local, but highly rated Indian restaurant (our favorite food). Customer Service is a part of marketing. Smile or Die!

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Licensing Price Merchandising Ethics 332

N2Growth Blog

JUNE 7, 2011

But when theories are marketed as fact, I begin to lose patience rather quickly. I’ve been around far too long, and cleaned up far too many messes that resulted from theory being applied as fact to be lulled into stepping on this very slippery slope.

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Collins Leadership Styles Books Restructuring 371

N2Growth Blog

JUNE 14, 2010

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?

Business Model 361

Business Model Blog Disruptive Innovation Brand 361

Great Leadership By Dan

DECEMBER 11, 2018

Bottom line, organizations are seeking to reconstitute themselves as a network of teams, ditching the traditional hierarchy. Leaders are at the bottom of the pyramid supporting those in the team above them and not the other way around. His new book is “Wake up and smell the coffee – the imperative of teams” [link]. Not really.

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Team Simon Leadership Leadership Styles 283

N2Growth Blog

APRIL 4, 2011

Things have spun so far out of control that I recently had a CEO ask: “Is strategy still relevant in today’s business world, and if so, what role does strategy play in the overall make-up of a CEO’s duties and responsibilities? The noise attempting to lift one up above the other is simply more unneeded rhetoric.

Tactics 305

Tactics Short-term Strategic Planning CEO 305

Great Leadership By Dan

JANUARY 3, 2014

Top-Down or Bottom-Up? In general, there are two types of approaches to change in an organization: top-down and bottom-up. In the past, organizational development has relied on executives at the top to drive cultural change. In most cases, though, this approach produced disappointing results.

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Leadership Development Development Bottom-up How To 242

Rich Gee Group

JANUARY 18, 2011

You have to have your head on straight all the time, attack each problem head on, and make sure you clean up the kitchen after you’re done. Sometimes you need to armor-up, get your troops in order, and take on the enemy to make the obstacle disappear. Bottom line, If you are going to have battle scars, so will they.

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Licensing Bottom-up Ethics Executive Coaching 296

Women on Business

FEBRUARY 20, 2013

That’s two hours when I could have been curled up with my book (er Kindle), catching up with The New York Times beyond the headlines, or in a really daring move, simply lying in bed relaxing and talking with my husband. Me and the 99 percent feel your pain.

Media 228

Media Bottom-up Short-term Follow-up 228

Lead Change Blog

NOVEMBER 11, 2016

We “flex” and show up differently depending on the situation, the people around us, and what is needed. At a corporate or team level we would describe those cultures with different language: Flexibility/Discretion : The organization focuses on its ability to change with circumstances or market forces and empower its workforce.

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Diversity Teamwork Bottom-up Learning-by-Doing 309

N2Growth Blog

MARCH 31, 2010

As the old saying goes “you only get one chance to make a first impression,&# and often times it is the perception of appearance that determines whether or not you are even afforded the opportunity to get up to bat. The truth is most people when first meeting someone will quickly attempt to size them up.

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Blog Gordon Brand Media 375

N2Growth Blog

APRIL 5, 2010

Bottom line…personal responsibility and accountability have always been the ultimate leadership “hot potato&# in that everyone wants to be in charge, but few are willing to take ownership of the never-ending obligations that go along with the privilege of leadership. What say you??? 2 Tweets Who’s In Charge?

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Bottom-up Blog Objective Brand 366

Strategy Driven

NOVEMBER 10, 2020

The subject of affiliate marketing continues to attract global attention as the internet space opens. Brands looking to grow their market reach and grow their profit margins also partner with bloggers and other online experts to push their products. What is Affiliate Marketing? SEO steps to affiliate marketing.

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Affiliate Marketing Marketing Strategy Brand 122

Strategy Driven

MAY 24, 2023

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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Marketing Newsletter Brainstorming Discount 94

N2Growth Blog

MAY 16, 2022

The CEO might find it incongruous the drive for re-invention and accelerated growth bottom and top line with market realities. A portfolio company’s dry powder can be limited; free capital will have quickly been scooped up. They must have worked successfully in this tight financial scenario and still delivered growth.

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Execution Company CEO Skills 397

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Bottom line…Just because a business has a particular advantage doesn’t mean that it can disregard sound business logic. Thanks again for the comment Mark. I Think Not.

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Blog Brand CEO Depreciation 305

Lead Change Blog

MAY 16, 2016

Factors include the demand from their stakeholders to do more with less, competition from their competitors, and government regulations to have more regulation and oversight that can cause the cost of doing business to go up. As a result, leaders set their sights on trimming costs and aim to increase market share through better offerings.

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Bottom-up Short-term Cost Leadership 171

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Marketing Content Audience Brand 105

N2Growth Blog

JULY 20, 2010

They were the born leaders we all grew up with. I meant this post to be more of a thinking exercise than a choosing-up sides and fighting till the bitter end drill. They were your class presidents, team captains, club leaders, and the people who held virtually all the available leadership positions you can imagine early in life.

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Blog Brand Depreciation Consultative 413

Lead on Purpose

MAY 4, 2013

According to Christensen, you keep nimble and respond to up-and-coming innovations at the bottom of the market. In this interview author Jeff Howe asks Christensen questions about his career and sheds thought-provoking light on how he became so important to the business world. So how do leaders make lasting change?

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Christensen Disruptive Innovation Health Care Magazine 225

N2Growth Blog

APRIL 25, 2010

Tenure Kills Brands : As an organization expands and continues to promote mediocre talent up through the ranks, you’ll notice that growth will eventually slow, quality and customer service suffer, and eventually these negative attributes will be reflected in declining brand equity. Thanks Jason. Mark Oakes Great post, Mike!

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Loyalty Blog Brand Follow-up 419