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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. semiconductors (disrupted vacuum tubes).

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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10 Exceptional Strategies For Extraordinary Executives

N2Growth Blog

Lock up a good partner who thrives on being the best no. Marketing matters. Unfortunately, in most organizations marketing is a haphazard practice. Marketing defines an organization’s ideal customer and then establishes a multi-pronged strategy for connecting them to their products and services. Develop executors.

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Culture is the Way: 5 Steps to Building a World-Class Culture

Leading Blog

Culture serves as the internal compass for an organization’s fundamental beliefs, how the organization behaves daily, and its level of market performance. Take a bottom-up approach. Culture needs to be top-down directed but then bottom-up created.” Nothing makes up for poor leadership.

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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. These are 7 actions you can take to help ensure your business lands the best of the best: Build an employment brand from the bottom up. Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery.

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A Culture of Integrity with CEO Brittany Burns

Let's Grow Leaders

Join Simpler Trading’s CEO Brittany Burns and me for a practical look at how you can lead with conviction, build a culture of integrity, and focus on the bottom line. How does that play out with regulations, decisions about marketing, products, and convenience or revenue. A Culture of Integrity.

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McDonald’s Black Friday Marketing: Epic Fail or Nifty Strategy?

N2Growth Blog

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

Marketing 170