CEO Blog

JANUARY 2, 2012

Storyteller–people like to listen to stories. In the scene, Erica is trying to break up with her boyfriend Zuckerberg. Authentic–great salespeople are authentic ( this ties into the caring, people know if caring is fake) Listen–great salespeople are great listeners. People like to be listened to. People remember stories.

Storytelling 150

Storytelling Bottom-up Long-term Politics 150

Eric Jacobson

NOVEMBER 29, 2024

Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Gulati : The rising generation of young leaders is more purposeful in their lives than prior generations and cares deeply not just about the bottom line but fulfilling an organizational purpose.

How To 73

How To Operations Customer Loyalty Objective 73

N2Growth Blog

SEPTEMBER 19, 2010

Bottom line…If you’re a leader and not an avid reader, you’re wrong. Up until a few years ago Rick Warren read a book every single day. With what I’ve noted thus far I’m always amazed at the number of executives who don’t keep up with their professional reading. Do I have your attention yet? and college.

Blog 419

Blog Open-book Library Learning-by-Doing 419

Strategy Driven

DECEMBER 10, 2010

Follow your story up with, “ Do I sound like the type of candidate you are seeking? Email This Post | Print Post | Sign up for our Email Newsletter Speak Your Mind Tell us what youre thinking. Improve productivity, Enhance the bottom line… StrategyDriven Premium Subscriber Login Align Your Organization and Become StrategyDriven!

Storytelling 50

Storytelling Strategy Short-term Long-term 50

Strategy Driven

JULY 18, 2024

Partner Up for a Win-Win Sometimes, two heads are better than one, especially in business. Dig into Digital Storytelling In this digital age, your online presence is your storefront. Such effective digital storytelling makes your farm relatable and memorable. So, without further ado, let’s begin! And why not?

Creativity 78

Creativity USP Strategy Succession 78

Skip Prichard

MARCH 3, 2021

” So, how did we end up with this hunger for “raw”? I believe it was the Edelman Trust Barometer a few years ago that first said, in so many words, that the collapse of trust in the institutions around us means that private enterprise can and should step up into the void – and they did, with mixed results. Far from it.

Brand 121

Brand Storytelling Content Trends 121

Eric Jacobson

OCTOBER 7, 2022

Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Gulati : The rising generation of young leaders is more purposeful in their lives than prior generations and cares deeply not just about the bottom line but fulfilling an organizational purpose.

How To 120

How To Operations Customer Loyalty Objective 120

Eric Jacobson

JULY 30, 2023

Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Gulati : The rising generation of young leaders is more purposeful in their lives than prior generations and cares deeply not just about the bottom line but fulfilling an organizational purpose.

How To 105

How To Operations Customer Loyalty Objective 105

Decker Communication

NOVEMBER 6, 2019

You speed up the organization by speed to change, speed to deliver cost savings, speed to delivering revenue and speed to delivering customer satisfaction. So, how do we speed up our communications? ( With shorter attention spans, it’s even more important to get your bottom line up front. And it doesn’t mean talking fast.

Sharpe 75

Sharpe Bottom-up Agility Influence 75

Eric Jacobson

DECEMBER 6, 2022

Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Gulati : The rising generation of young leaders is more purposeful in their lives than prior generations and cares deeply not just about the bottom line but fulfilling an organizational purpose.

How To 65

How To Operations Customer Loyalty Objective 65

Eric Jacobson

JULY 5, 2022

Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Gulati : The rising generation of young leaders is more purposeful in their lives than prior generations and cares deeply not just about the bottom line but fulfilling an organizational purpose.

How To 65

How To Operations Customer Loyalty Objective 65

Eric Jacobson

FEBRUARY 7, 2022

Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Gulati : The rising generation of young leaders is more purposeful in their lives than prior generations and cares deeply not just about the bottom line but fulfilling an organizational purpose.

How To 65

How To Operations Customer Loyalty Objective 65

Eric Jacobson

MAY 7, 2018

They also recommend using storytelling , because “ people are twenty-two times more likely to remember a fact when it has been wrapped in a story.” Our research with buyers and stories from sellers proved that buyers respond very favorably to sellers who differentiate themselves by showing up as leaders who create these special experiences.

Ramaswamy 50

Ramaswamy Open-book Prahalad Bottom-up 50

Strategy Driven

NOVEMBER 17, 2010

Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. Email This Post | Print Post | Sign up for our Email Newsletter Comments 2 Responses to “The Boomers are Leaving! What are their preferences? Click here to cancel reply.

How To 62

How To Tacit Knowledge Mentor Newsletter 62

Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. Chalk it up to the power of emotion. Humanity’s strange, ardent love affair with story has always fascinated me.

Storytelling 8

Storytelling Open-book Technology Morale 8

Harvard Business Review

APRIL 15, 2014

Rather than have his students think they could graph the relative merits of, say, a Shakespeare sonnet against a poem by Alan Ginsberg, he has them rip up their textbooks. But his ideas are thriving online in various storytelling tutorials. First up is one he calls Man in a Hole. “It The curve hovers at the bottom.

Bottom-up 15

Bottom-up Storytelling Long-term Resources 15

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They have been marketing masters since the beginning of the direct response and haven't let up. Work backward from there.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 17, 2018

And so a transformation is a system of systems, all made up of the most complex system of all — people. In bottoms-up cultural transformation initiatives, the how things are done is equally or more important than what is done. Often times, facts can change the conversation from tired head-nodding to curiosity.

Process 16

Process Strategy Benchmarking Storytelling 16

Harvard Business Review

AUGUST 1, 2011

We looked for contributions with real potential to improve and offer up even more insights and impact during the finalist stage. The best entries offered up inspiring and instructive approaches to cultivating and supporting connections between peers (across all boundaries) and facilitating intersections between unlikely realms.

Management 15

Management Innovation Bottom-up Storytelling 15

Harvard Business Review

DECEMBER 29, 2011

We took a look at the (really) big picture with a chronology of how our definition of "good business" has changed over the last century, from company towns to wartime production to triple bottom lines. Audio podcast. Business Wasn't Always the Villain. We talked to HBS historian Nancy Koehn, one of my favorite podcasts guests. Audio podcast.

Video 15

Video Porter Charisma Customer Loyalty 15

Harvard Business Review

NOVEMBER 20, 2013

As high performance on these measures is as important to organizational health as having a solid bottom line, leadership needs to invest in social capital and cultivate its growth with the same focus and discipline that it has applied to financial capital in the past. E-mail us at healtheditors@hbr.org , and sign up to receive updates here.

Social Capital 9

Social Capital Health Care Cooper Storytelling 9

Harvard Business Review

NOVEMBER 9, 2018

It turns out that while respected for his intellect, Brian showed up as meek and understated, leaving others with a perception that he was junior and not ready to represent the firm as a partner. Complaints about communication style usually concern how one speaks up (or doesn’t) in various forums. Communication style.

Career 15

Career CFO Execution Sample 15

Harvard Business Review

AUGUST 13, 2013

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up) — your world is awash with data. by Thomas H.

Books 8

Books Emotional Intelligence Competitive Advantage Storytelling 8

Harvard Business Review

SEPTEMBER 25, 2013

No matter how many creative solutions we drum up to improve quality of care and service in the U.S. Here’s an example that shows how well this combination of bottom-up, top-down communication can work when you’re trying to spread a health care idea: Telemedicine on wheels. Leading Health Care Innovation.

Health Care 11

Health Care Innovation How To Video 11

Harvard Business Review

FEBRUARY 1, 2013

Back before the Interwebs, part of the suspense of the Super Bowl was not knowing what Budweiser or Chevy had up their 30-second sleeves. But before going into the powerful nature of viralness and storytelling, it's worth taking a step back to answer a building block question. Want to help name a baby Clydesdale ? You see the ad.

Brand 10

Brand Advertising Storytelling Audience 10

Harvard Business Review

APRIL 18, 2013

You don''t need to be a social enterprise or a triple-bottom-line firm, but joining the 30,000+ ethical and sustainable brands in U.S. Call it marketing or communications or storytelling or design, but make sure you''re getting across how much you care about your vision and how you''re working towards it. Hiring Managing people'

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The science of storytelling and brand performance. The company’s cost of new customer acquisition had ballooned from 5 cents to $50. Insight Center.

Retail 8

Retail Audience Budgeting Advertising 8

Leading Blog

MAY 23, 2014

It is made up of people with a deep understanding of storytelling and, usually, people who have been through the process themselves. Importantly, “if your primary goal is to have a fully worked out, set-in-stone plan, you are only upping your chances of being unoriginal.” For example they have the Braintrust. Creativity, Inc.

Creativity 284

Creativity Storytelling Film Bottom-up 284