Harvard Business Review

MAY 17, 2018

And so a transformation is a system of systems, all made up of the most complex system of all — people. In bottoms-up cultural transformation initiatives, the how things are done is equally or more important than what is done. Often times, facts can change the conversation from tired head-nodding to curiosity.

Process 16

Process Strategy Benchmarking Storytelling 16

Harvard Business Review

AUGUST 1, 2011

We looked for contributions with real potential to improve and offer up even more insights and impact during the finalist stage. The best entries offered up inspiring and instructive approaches to cultivating and supporting connections between peers (across all boundaries) and facilitating intersections between unlikely realms.

Management 15

Management Innovation Bottom-up Storytelling 15

Harvard Business Review

SEPTEMBER 25, 2013

No matter how many creative solutions we drum up to improve quality of care and service in the U.S. Here’s an example that shows how well this combination of bottom-up, top-down communication can work when you’re trying to spread a health care idea: Telemedicine on wheels.

Health Care 12

Health Care Innovation How To Video 12

Harvard Business Review

AUGUST 13, 2013

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up) — your world is awash with data. by Thomas H.

Books 8

Books Emotional Intelligence Competitive Advantage Storytelling 8

Harvard Business Review

APRIL 18, 2013

We''ve heard from associates at all the big management consultancies, analysts at the largest investment banks, developers at the most prominent technology companies, and senior managers from Fortune 50 corporations, and they all tell us the same things. They are not picking their next job based on the size of the paycheck.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The science of storytelling and brand performance. The company’s cost of new customer acquisition had ballooned from 5 cents to $50. Insight Center.

Retail 8

Retail Audience Budgeting Advertising 8

Skip Prichard

MARCH 3, 2021

Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion. This lack of trust extends into the world of technology, as well. ” So, how did we end up with this hunger for “raw”?

Brand 123

Brand Storytelling Content Trends 123

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They have been marketing masters since the beginning of the direct response and haven't let up. Work backward from there.

Marketing 105

Marketing Content Audience Brand 105