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Brainstorming often gets a bad press, with the popular belief being that it fosters groupthink and generally hinders the creative process. New research shines a new light on the value of brainstorming however, especially a bit later in the creative process when ideas have already been generated.
Brainstorming often gets a bad press, with the popular belief being that it fosters groupthink and generally hinders the creative process. New research shines a new light on the value of brainstorming however, especially a bit later in the creative process when ideas have already been generated.
Unfortunately, quite a bit of research demonstrates that the traditional brainstorming methods first described by Alex Osborn in the 1950’s fail. To fix group ideageneration, then, be aware of when you are trying to diverge and when you are trying to converge.
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