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Inbound Marketing: Great Read for Inexperienced Online Marketers

Women on Business

I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don’t have any experience in marketing their business online. Have you read the book?

Marketing 162
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Why Aspirational HR Drives Business

Lead Change Blog

We’d been meeting all week, meeting after meeting, a gaggle of senior leadership and marketing team leads, workshopping and brainstorming and collaborating over all that we’ve been, where [.] We laughed as we said it, sitting together in the mothership executive conference room at Peoplefluent planning our global domination strategy.

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Creating a Learning Organization: Fostering Continuous Improvement and Innovation

N2Growth Blog

Building a Culture of Continuous Improvement Organizations are increasingly recognizing the importance of evolving into learning organizations to remain competitive and adapt to continuous market changes. This ongoing approach to improvement allows businesses to adjust to market shifts and customer demands quickly.

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My WSJ Article: Are You In A Slump At Work?

Rich Gee Group

(My WSJ Article) Interviewed by the Wall Street Journal this morning on dealing with falling into a ‘slump’ at work: “Some workers can pull out of a slump by asking for new responsibilities or challenges on the job, or brainstorming new ideas to streamline or improve their work, says Rich Gee, a Stamford, Conn., Absolutely!

Article 262
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The 7 Traps of Path Dependency

Leading Blog

Market leaders consistently miss out on great new ideas because they overestimate their market dominance.” Among them are, assume you are incorrect, reward and encourage dissent, study other markets and get outsiders to suggest ideas you might be missing. Success often blinds you to opportunities. What to do? Change is a given.

Handbook 345
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How To Develop Personal Authentic Leadership

Lead Change Blog

Want to brainstorm unique ways to market your book this holiday season? Join us for a 30-minute conversation as Becky Robinson discusses some creative approaches to marketing your books during the upcoming holiday season. Register for this FREE webinar here.

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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Brainstorm all steps involved with using your product and put together short explainer videos around that material.

B2B 144