QAspire

SEPTEMBER 10, 2024

Last week, I had the privilege of sharing my journey and insights on using LinkedIn as a tool for building a personal brand at IIMA Ventures + eChai entures event. The post How to Use Digital Spaces for Personal Branding, Learning, and Business Growth first appeared on QAspire Consulting.

Brand 156

Brand How To Media Tactics 156

David A Fields

APRIL 11, 2023

You … Continued The post Your Brand vs. Your Consulting Firm’s Brand. As she wraps up her inspiring tale of the modern workplace melting pot, the audience rises to its feet. She basks in the thunderous applause and the glow of the spotlight framing her against the chocolatey brown backdrop. Which Should Win?

Brand 161

Brand Consultative Conference Audience 161

The Horizons Tracker

JANUARY 23, 2024

The study reveals a curious trend: certain high-prestige brands opt to provide lower salaries to their staff, resulting in detrimental effects on productivity, employee retention, and overall profits. Brands set themselves apart by being either really good (vertical) or really unique (horizontal).

Reputation 115

Reputation Brand Influence Marketing Strategy 115

Kevin Eikenberry

JANUARY 9, 2022

Personal branding. That is actually who You are the Brand by Mike Kim is written for. While branding […]. The post You Are the Brand appeared first on Kevin Eikenberry on Leadership & Learning. The post You Are the Brand appeared first on Kevin Eikenberry on Leadership & Learning.

Brand 169

Brand Entrepreneur Books Leadership 169

Joseph Lalonde

DECEMBER 11, 2022

Brand authenticity can refer to your personal or business brand. With brand authenticity, your consumers believe that you are genuine in the values you represent and your products and services. Authenticity is necessary for the building of a brand strategy that’s cohesive. BRAND CONCEPT. Use Video Marketing.

Brand 177

Brand Tips Video Media 177

Rich Gee Group

MAY 3, 2023

Enter the Brand Ambassador – the ‘SuperFan’ who loves your product or service and actively promotes it to their network. We've compiled a step-by-step guide to help you turn your happiest clients into bona fide Brand Ambassadors. Doing so will humanize your brand and show your clients that they're valued members of your community.

Brand 195

Brand Word of Mouth Marketing Loyalty Merchandising 195

Let's Grow Leaders

JULY 27, 2017

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Top 10 Tips for Successful Internal Branding Efforts Follow David. Brand is just a perception, and perception will match reality over time. – Elon Musk.

Brand 321

Brand Self-aware Simon Media 321

Leading in Context

JULY 1, 2020

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

Reputation 258

Reputation Ethics Brand Magazine 258

Lead Change Blog

AUGUST 30, 2019

I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Now, I concentrate on developing a personal brand which makes every networking event appearance 100% worthwhile. And those values should form the core part of your personal brand.

Brand 275

Brand Tips Succession Audience 275

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.

Brand 300

Brand Forrester Advertising Influence 300

The Horizons Tracker

MARCH 24, 2024

The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 115

Brand PR Reputation Short-term 115

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226

Brand Short-term Reputation Long-term 226

Women on Business

JULY 13, 2022

Brought to you by Classic Exhibits: If you’re new to the clothing business, you know just how difficult it can be to get your brand noticed. After all, there are so many competing brands out there that it can feel like an uphill battle. Yet, getting your clothes into the hands of potential customers is […].

Brand 246

Brand 246

Let's Grow Leaders

MARCH 5, 2020

The post 7 Big Mistakes that Frustrate Coworkers and Damage Your Brand appeared first on Let's Grow Leaders. You’re working hard, moving fast, and advocating for your team. And one day you overhear two coworkers complaining about you in the hallway. Or you catch a […].

Brand 340

Brand Team Management 340

Let's Grow Leaders

MARCH 6, 2023

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake. I want to help.

Brand 234

Brand How To Restructuring Energy 234

Leading in Context

FEBRUARY 12, 2020

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Brand 250

Brand Trends Ethics Article 250

Great Leadership By Dan

MAY 14, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290

Crisis Brand Leadership Ethics 290

Lead Change Blog

AUGUST 9, 2017

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. Or even necessary?

Brand 196

Brand Conference Wilde Politics 196

Strategy Driven

OCTOBER 26, 2023

Whether you’re a budding startup or a well-established corporation, your brand’s ability to differentiate itself from competitors can make or break your success. To help your brand shine in a crowded marketplace, here are five strategies to consider. It’s what makes your brand instantly recognizable and memorable.

Brand 103

Brand Strategy Loyalty Audience 103

Strategy Driven

FEBRUARY 29, 2024

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

Merchandising 91

Merchandising Brand Customer Loyalty Marketing Mix 91

Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […]. The second is their company culture and the way it is perceived by the public.

Brand 130

Brand Course Marketing Productivity 130

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It’s more than a logo.

Brand 226

Brand Competitive Advantage Sharpe Strategy 226

Women on Business

SEPTEMBER 24, 2024

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us.

Brand 100

Brand 100

HR Digest

JULY 28, 2023

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96

Brand Company Reputation Loyalty 96

The Horizons Tracker

JULY 4, 2022

The authors explain that the use of things such as brand extensions and co-branding can provide access to interesting new markets. They suggest that while co-branding is far from a new thing, precious few studies have been done into the benefits of it, especially between brands from different product categories.

Brand 128

Brand Sports Proposal Marketing 128

The Horizons Tracker

FEBRUARY 18, 2022

Publically praising a rival is a pretty rare affair in the corporate world, with brands usually steering clear from giving their foes free publicity. Brand praise. This analysis showed that such behavior boosted preferences for the brand doing the praising.

Brand 120

Brand Reputation Analysis Trends 120

Strategy Driven

JANUARY 19, 2023

Creating a brand-centric website design is essential for any business looking to establish a strong online presence. We reached out and got tips from a top-rated website design firm in Portland on how to maximize your website design that showcases your brand in a top-tier way. What is a Website Design Service, and How Does it Work?

Brand 125

Brand Tips Audience Goal 125

Great Leadership By Dan

JUNE 18, 2019

Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. Think of a brand that you love.

Brand 197

Brand P&L Delegation Loyalty 197

Strategy Driven

AUGUST 2, 2024

In today’s crowded market, capturing attention and driving growth is a significant challenge for brands. By leveraging this approach, brands can create a loyal customer base, drive engagement, and fuel growth. Check if they provide purposefully designed websites that enhance brand visibility and engagement.

Content 93

Content Brand Marketing Audience 93

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166

Brand Brainstorming Creativity Brand Management 166

The Horizons Tracker

JANUARY 12, 2023

Research from Wharton highlights how it can also benefit us as consumers when companies have a “brand purpose”, which the authors define as having a long-term aim that is central to the very meaning, identity, and strategy of the business that goes beyond simply making money. Greater brand authenticity. Reflecting values.

Brand 121

Brand Loyalty Long-term Trends 121

HR Digest

JANUARY 17, 2023

Employer branding strategies are a crucial component of any successful recruitment and retention strategy. According to research, companies with a strong employer brand have 28% lower turnover rates and are able to attract 50% more qualified candidates. What are employer branding strategies?

Brand 105

Brand Strategy Reputation Tips 105

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions.

Brand 346

Brand Influence Quinn Media 346

Strategy Driven

JANUARY 31, 2023

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. For example, brand mascots are still crucial, and they will never be outdated when it comes to promoting brands. Let us share a few unspoken rules of mascot marketing that every brand must follow.

Brand 119

Brand Marketing Audience Customer Loyalty 119