In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Brand 240

Innovation Excellence

MARCH 8, 2016

Your business’ brand is essential for growth and future success. This article suggests 5 tools to help create and maintain a healthy brand for your business. Continue reading →

Brand 73

Brand Brand Management Tools Innovation 73

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. One of my mentors was brilliantly creative, the other skillfully strategic.

Mentor 228

Mentor Advertorial Kotter Hamel 228

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

leaderCommunicator

JULY 11, 2018

I shared the first piece of advice in our Career Advice series a few weeks ago, which covered the topic of finding intersections in your work, and recognizing that it’s okay to not have all the answers. I hope it resonated with you or someone you know.

Advice 91

Advice Brand Management Career Globalization 91

Leading Blog

AUGUST 21, 2012

Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A A brand, he explained, "produces an emotional response and at the same time communicates to all how to behave."

Organization 285

Organization Mission Statement How To COO 285

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine.

Franchising 255

Franchising Finance Advice Brand Management 255

N2Growth Blog

SEPTEMBER 13, 2024

While many attributes are essential, a few key qualities truly stand out: Expertise in Customer Experience Strategy: A talent for designing and managing the overall client experience, with a knack for crafting strategies that meet and exceed customer expectations.

Diversity 360

Diversity Long-term Loyalty Brand 360

N2Growth Blog

JULY 8, 2022

This means CPG employees like brand managers need to understand marketing data from multiple sources to geotarget and personalize coupons and loyalty program offerings, especially for frequently purchased products, often in real-time. Agility is key.

Trends 368

Trends Agility CEO Chief Executive Officer 368

Women on Business

JUNE 26, 2012

A company’s brand is how consumers experience a company, its products, or services. Successful entities recognize that brand management is the responsibility of the organization. Companies can choose to deliver an effective brand experience, or not. Tara Hornor.

Brand 211

Brand Brand Management Retail Advertising 211

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

Career Advancement

AUGUST 27, 2018

Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. When you take your “brand manager” role seriously, you’ll be surprised at the difference you can make in achieving your career goals.

Brand 166

Brand Brainstorming Creativity Brand Management 166

Lead on Purpose

JUNE 2, 2012

My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. As a result, their organizational structure is not dependent on the normal hierarchal approach.

Leadership 200

Leadership Apparel Learning-by-Doing Productivity 200

Lead Change Blog

OCTOBER 2, 2018

Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. ” Follow Joel on Twitter at @JoelGarfinkle.

Leadership Development 312

Leadership Development Development Leadership Brand 312

Strategy Driven

JULY 27, 2021

For management teams it can mean greater financial rewards and more influence in the decisions that the company makes. In general, business owners often welcome MBOs, since they can be confident that management is extremely committed to the success of the brand. Management Buyout (MBO) vs. Management Buy-In (MBI).

MBO 132

MBO Planning Mezzanine Succession 132

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise.

Brand 141

Brand Reputation Human Resources Brand Management 141

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 170

Brand CEO Stage-Gate Marketing 170

Modern Servant Leader

JULY 11, 2024

In explaining her efforts to pull the field from back-office shadows anonymity, she highlights how the function listens to, understands, and serves an extensive group of stakeholders, including: Current Customers Prospective Clients Sales Marketing Brand Management In serving each of these groups, Danelle explains it is critical to speak their language (..)

Marketing 100

Marketing Servant Leader Proposal Leadership 100

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 243

Creativity Business Objectives Marketing Brand 243

In the CEO Afterlife

OCTOBER 17, 2011

Is it any wonder private labels exploit the weaknesses of neglected brand-names that continually discount and line extend for upticks in volume? Today’s economy screams for change in the process of branding. I’m not suggesting restructuring the entire brand management system.

Brand 168

Brand CEO Stage-Gate SWOT 168

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with many David versus Goliath encounters. When I joined Jacobs Suchard (then Nabob Foods) in 1977, I found myself up against the muscle of Kraft and Nestle.

How To 111

How To Brand Management CEO Resistance 111

First Friday Book Synopsis

OCTOBER 11, 2015

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates.

Chief Executive Officer 70

Chief Executive Officer Brand Management Brand Globalization 70

Strategy Driven

AUGUST 12, 2021

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before.

Tips 122

Tips Software Seminar Education 122

CEO Blog

AUGUST 11, 2015

I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. Not a lot of new concepts, however it certainly pushed me to look and think of things differently - particularly from a brand leadership vs. brand management perspective.

Brand 100

Brand Leadership Globalization Brand Management 100

First Friday Book Synopsis

DECEMBER 11, 2013

His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior in a […]. Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada.

Drucker 75

Drucker Letter Brand Management Brand 75

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. But “mine” is more than a statement of control; it is an expression of identity. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with many David versus Goliath encounters. When I joined Jacobs Suchard (then Nabob Foods) in 1977, I found myself up against the muscle of Kraft and Nestle.

How To 95

How To Brand Management CEO Strategy 95

The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand.

Company 97

Company Ethics Brand Brand Management 97

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed.

Development 112

Development Bureaucracy Globalization Middle Management 112

N2Growth Blog

JUNE 11, 2010

Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 407

Media Influence Blog Real Estate 407

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing.

Marketing 100

Marketing Brand Media Franchising 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. And finally, there is Trig, Fact and Softique, none of which bothered to show for my Google obituary search.

Brand 131

Brand CEO Stage-Gate Marketing 131

Coaching Tip

JUNE 29, 2015

Building Your Leadership Brand. Managing a Successful Career. A genuine vision breeds excellence and learning because people in the organization want to pursue these goals. Source: Jeff Wolf: Seven Disciplines of A Leader. Related articles. Leadership Development Investments. Knowing What's Important.

Leadership 70

Leadership Brand Management Open-book Motivation 70

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. Today’s post is by Francisco Serrano, author of Brain-Ding (CLICK HERE to get your copy). That is, if they want to succeed.

Marketing 13

Marketing Brand Management Brand Environment 13

Coaching Tip

JULY 13, 2015

Building Your Leadership Brand. Manage Your Default Behavior. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be . Related articles. Training the Mind.

Leadership 70

Leadership Brand Management Brand Training 70