The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
Coupons have been redeemed as a "class" not just "mass" vehicle for luxury and high-status items as well as for everyday brands and staples. Digital coupons aren't just "smart," they can be "brilliant" — linked to recommendation engines, GPS, supply chains, etc. Think of them as part of the global supply chain.
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