In the CEO Afterlife

APRIL 28, 2012

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Lead Change Blog

OCTOBER 2, 2018

Joel Garfinkle of the Career Advancement Blog submitted Personal Branding at Work. Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Beth Beutler of H.O.P.E.

Leadership Development 312

Leadership Development Development Leadership Brand 312

In the CEO Afterlife

FEBRUARY 26, 2012

My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Coaching Tip

JUNE 15, 2015

Self-awareness can directly translate into better choices, and result in more fulfilling careers,” said Global Vice President of the Korn Ferry Institute, Joy Hazucha. “On Building Your Leadership Brand. Managing a Successful Career. A collective focus on personal improvement leads to improvements in the organization.”.

Self-aware 70

Self-aware Rate of Return Analysis Brand Management 70

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Leadership Absenteeism 52

Coaching Tip

JUNE 29, 2015

Building Your Leadership Brand. Managing a Successful Career. Source: Jeff Wolf: Seven Disciplines of A Leader. Related articles. Leadership Development Investments. Knowing What's Important.

Leadership 70

Leadership Brand Management Open-book Motivation 70

Harvard Business Review

JULY 15, 2024

Synthetic sponsorship programs are built for action, designed to catalyze moments of advocacy and advancement. But the most effective sponsor-sponsoree pairs start out slow to go fast. In this article, the author shares four strategies that sponsorees can use to maintain momentum in synthetic sponsorship pairings.

Bond 22

Bond Career How To Globalization 22

Eric Jacobson

JUNE 29, 2019

Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. Earlier in her career, she worked in Brand Management at Clorox on businesses ranging from Hidden Valley Rand to Armor All to Brita to Clorox Bleach.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

Women on Business

JUNE 26, 2012

A company’s brand is how consumers experience a company, its products, or services. Successful entities recognize that brand management is the responsibility of the organization. Companies can choose to deliver an effective brand experience, or not. Tara Hornor. Connect with @TaraHornor on Twitter.

Brand 211

Brand Brand Management Retail Advertising 211

Coaching Tip

JUNE 30, 2015

Building Your Leadership Brand. Managing a Successful Career. Source: Jackie Barretta: Primal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance. Related articles. Leadership Development Investments.

Bond 70

Bond Team Building Team Brand Management 70

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. The room goes silent, at which point the advocate of the interlude goes on to describe the bigger picture, or the broader issue that everyone had seemingly forgotten. .

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 111

How To Brand Management CEO Resistance 111

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Skip Prichard

NOVEMBER 16, 2021

Instead, when we are clear, confident, and strategic about how we want to be known and then we measure and monitor our actions, relationships, and communication against that, then we can manage our reputation in a way that serves us and allows us to serve others. I love speaking with young people as they start off their careers.

Reputation 128

Reputation Brand How To Media 128

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 95

How To Brand Management CEO Strategy 95

Coaching Tip

JULY 13, 2015

Building Your Leadership Brand. Manage Your Default Behavior. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be . Related articles. Training the Mind.

Leadership 70

Leadership Brand Management Brand Training 70

Roundtable Talk

SEPTEMBER 26, 2019

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. “Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Mentor 28

Mentor Self-aware Brand Management Brand 28

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Last Stands. A few are still leaders, some are shadows of their former selves, the rest are dead.

Brand 170

Brand CEO Stage-Gate Marketing 170

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. The C-suite, HR, and hiring managers need to take stock of their hiring and resignation systems so they can move quickly when someone resigns.

Emotional Intelligence 75

Emotional Intelligence CTO Stress Exit Strategy 75

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Last Stands. A few are still leaders, some are shadows of their former selves, the rest are dead.

Brand 131

Brand CEO Stage-Gate Marketing 131

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Is career development fostering engagement ? Do you lead with What or even How and miss the energizing power of Why ? Are you breaking down silos to unleash positive power ?

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

AUGUST 30, 2017

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. Chairman and COO Julie Greenwald spent the formative years of her career digging into each department at Def Jam Recordings.

Long-term 8

Long-term Industry COO Succession 8

Harvard Business Review

JULY 29, 2014

In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men. What can a personal brand do for your career, and what’s the best way to start building one? That’s not just a metaphor.

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

SEPTEMBER 17, 2013

So while the extroverts may be schmoozing with colleagues after work, you can ensure you’re being productive while you recharge by reading industry journals or thinking creatively about your company and your career. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

OCTOBER 26, 2017

She recommends explaining your interest in terms of your career objectives.” Today she is a career adviser and hiring manager at resumecompanion.com. A few years ago, Mehmood Hanif, who trained to be a brand manager and had an M.Phil in marketing management, worked at an educational company in Karachi, Pakistan. .

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

JANUARY 26, 2012

Or this: "What are the differences in careers involving market research compared those in brand management?". If they're known for marketing, you can be sure they do market research. Instead, perhaps this: "How do market research findings influence product design?" Make your case.

Learning-by-Doing 15

Learning-by-Doing Marketing Brand Management Open-book 15

Harvard Business Review

APRIL 18, 2017

Turning down an international posting can have negative consequences, especially early in one’s career, when family considerations are assumed to be less of an issue. While we are just beginning to collect hard data on career outcomes, research shows that employees often feel pressured into saying yes. Career Transitions.

Career 9

Career Globalization Constraint Follow-up 9

Harvard Business Review

MAY 31, 2013

But as an engineer with young kids points out, when he''s able to hang out with his friends whose wives stay at home, "I think they probably have progressed more in their careers than I have in some ways. Sure, taking care of your kids is "providing." Part of it is psychological: I have to remind myself, I am not a second-class citizen.”.

Dunning 8

Dunning Kleiner Kaplan IPO 8

Harvard Business Review

JANUARY 23, 2014

Dave didn’t advocate any particular design model, just one the leader knows how to employ and one flexible enough to be applied to the range of organizational situations a leader faces in the course of a career. What type of leadership and culture are required to achieve the value proposition?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

MARCH 29, 2012

A few years ago, community managers did not exist. Yet with 67% of surveyed brand managers planning to launch social media campaigns in the next 12 months, community managers are now amongst the most sought after marketing professionals.

Technology 15

Technology Venture Capitalist CIO ROI 15

N2Growth Blog

JUNE 11, 2010

Sargeant Recruiter’s Career Coach [link] mikemyatt Hi Rebecca: Thanks for the comment and I'm glad you found the information to be useful. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Your article is something we will defiantly be sharing with them.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

FEBRUARY 3, 2017

In other industries brand management matters more, so the A players tend to be clustered there. Most companies employ some form of assessment based on performance and potential, typically as a vehicle for determining compensation and career progression. Know where your A players are (and could be) deployed.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

MARCH 9, 2016

Their stories offer valuable lessons on how to build a startup into an iconic brand. From the outset, all three men viewed themselves as serving in multiple roles: founder, custodian, brand manager, chief financial officer, recruiter, and head of consumer insights. They operated on shoestrings.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

In the CEO Afterlife

APRIL 10, 2011

To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’. Upon graduation, I wanted to work in Brand Management or Advertising.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell. competitors are entering the market.

Brand 100

Brand Brand Management Advertising Management 100

Roundtable Talk

DECEMBER 17, 2010

In today’s free agent talent economy, crafting your personal brand (a la Oprah, Trump and Ellen) is not only a smart career strategy, it’s a necessary one. Whether we realize it or not, every action we take contributes to our “personal brand”… or how others perceive us. Give it a try. (If Happy leading!

Brand 43

Brand Blog Godin Mentor 43